Creator Catalyst

News & Trends

Keep up to date with the latest headlines, trends, and innovations in the influencer marketing industry.

The Rise of The One-Person Media Company

It's safe to say that advertising isn't what it used to be.

The Creator Marketing Maturity Curve: Where Does Your Brand Sit?

We’ve created a framework that helps you identify where you are today and what it takes to reach the next level.

5 Ways to Ask Creators to Help Track ROI

Asking for a creator's help tracking conversions may feel intimidating. You don't want to burden them, but you need numbers to report back to your team. Here are some foolproof phrases to get the info you need without adding too much lift.

#FlashbackFriday: 5 Marketing Trends from the Past That Don’t Work Anymore

Remember when you had to switch channels when your favorite show went to commercial? Take a look at these other marketing trends that have since been eclipsed by creator marketing.

Ethics in Creator Partnerships: Protecting Your Brand

Ethical alignment matters more than vanity metrics. Your creator's achievements may look good on paper, but your audience is paying attention to who you partner with and what that says about your brand.

How Agencies Use AI-Powered Creator Discovery to Win Bigger Clients

If you're still manually sourcing creators for every campaign, this article is for you.

Learn how to discover more authentic, higher performing creators

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