Creator Catalyst

News & Trends

Keep up to date with the latest headlines, trends, and innovations in the influencer marketing industry.

The 8 Stages of The Creator Lifespan

The 8 Stages of the Creator Lifespan from Niche Micro-Influencer all the way to Superstardom, plus how creators can avoid "Crashing", or losing audience support.

White Paper: The Disbanding of GARM and the Rising Risks in Online Marketing

The Global Alliance for Responsible Media (GARM) was established as a collaborative initiative aimed at addressing the pervasive issue of harmful content across digital media platforms.

Top 5 Issues Spirits Brands Must Address When Working with Influencers

In today’s digital landscape, influencer marketing has become a powerful tool for spirits brands looking to reach a wider audience.

Top 5 Takeaways from IMS 2024: AI Innovation, Risk Reduction, & Streamlining Discovery

The creator economy is evolving rapidly, and if you're not paying attention, you might miss out on the action. At IMS 2024, our CreatorCatalyst leadership team was thrilled to join the event in New York City for our soft launch, surrounded by industry professionals from every corner of the creator ecosystem.

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